Finally I had the possibility to admire & shop in the newly opened & Other Stories store in Amsterdam (the opening was in October). A brand under the H & M group proving a more high end and luxury line, but still very affordable, influenced by elements of Scandinavian fashion style.
The shop consists of 650 square meter (yay!), spread over two floors where items like ready-to-wear, handbags, shoes, beauty, accessories and jewelry are pretty divided in different sections. Launched in 2013 and chain stores among others in Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm. & Other Stories is simply stunning and beautiful light what makes shopping very pleasant. Styled with lots of marble, industrial details, green plants, light wood and beautiful fashion photos : you understand a walhalla to make snap shots with my phone.
& Other Stories is really a store that you can not miss if you are in Amsterdam !
Luckily for us they also have a great online shop :
address: Heiligeweg 26-28, close to the Kalverstraat shopping street.